About Rewiring America

Rewiring America is the leading electrification nonprofit, focused on electrifying everything in our communities. We're all in on electrifying where we live, work, learn and play. Supported by a world-class research team developing accessible, actionable data and tools for Americans across the country, Rewiring America is crafting the blueprint for Americans to achieve energy efficiency, tackle nationwide emission goals, improve health, save consumers money and build the next generation of the American workforce in clean energy.

The Opportunity and Position Summary

We are growing our team and seeking an entrepreneurial Senior Marketing Director, Campaigns + Digital. This position reports to the Head of Communications and Brand.

The Senior Marketing Director, Campaigns + Digital is principally responsible for Rewiring America’s growth marketing, and optimizing content for distribution across our various channels. This person will expand the boundaries of our visibility and bring incredible ROI across a variety of platforms.

The Senior Marketing Director, Campaigns & Digital plays a pivotal role in expanding our constituencies, building knowledge and sharing our electrifying work and content with the world.

What You’ll Do

• Work in close partnership with the Head of Communications and Brand to define Rewiring America’s growth strategy and how to resource ongoing strategies to catapult our audience reach, both online and offline.
• Build and manage a diverse and high-performing team of digital marketers, spanning influencer engagement, email/SMS, paid, social and content channels.
• Collaborate with creative teams to produce compelling, beautiful and optimized content assets for web, email, SMS, social and paid campaigns.
• Set and manage all paid media budgets, including agency oversight where necessary.
• Optimize Rewiring America’s content distribution for channel and audience, to ensure that we are at the forefront of the conversation for all things electrification.
• Utilize current engagement platforms and emerging media spaces to establish a best-in-class acquisition, engagement and lifecycle management funnel, across a diverse community of constituents and electrification evangelists.
• Bring a creative spark and appreciation for brand identity to everything you work on in order to disseminate content that captures Rewiring America’s unique voice in the climate conversation.
• Measure what matters and provide strategic direction and execution to expand our reach and cultivate our audiences. Use a data-informed approach to take our marketing campaigns from good to great.

Requirements

Who you are

The incoming Senior Marketing Director, Campaigns + Digital will be driven by their belief in and commitment to Rewiring America’s values, vision and mission. The successful candidate embraces the idea that we can do big things, and demonstrates humility, curiosity and a learner’s mindset. What we are trying to accomplish depends on a high-functioning, passionate and reliable team.

The Senior Marketing Director, Campaigns + Digital plays a critical role in the evolution of Rewiring America from its start-up phase to a more mature organization, and joins a team that operates with a sense of urgency and a track record of success across the fields of science, technology, business, policy and politics. The Senior Marketing Director, Campaigns + Digital must be able to build our channels with purpose; we don’t fill inboxes or post TikToks of Mr. Heat Pump without a good reason. We’re looking for someone who can see what will be important to our audiences and drive to that with acumen.

The selected candidate will also possess the following Core and Preferred qualifications:

Core

• Experience building and managing high-performing, digital-first marketing teams.
• Expertise in setting and executing on high-growth, cross-channel marketing. strategies, including budget, agency, content and personnel management.
• Ability to marry message and measurement, with experience in optimizing for both brand love and digital growth.
• Up-to-date knowledge of relevant nonprofit and/or political engagement best practices.
• At least 7+ years of experience with growth marketing and analytics platforms.
• At least 5+ years of experience managing acquisition and retention campaigns, across multiple channels and audience personas with multiple stakeholders.
• At least 3+ years of experience hiring and managing high-performing teams.
• A portfolio of work to demonstrate how you’ve communicated with others.

Preferred

• Experience in a hyper-growth organization, campaign or company.
• Salesforce Marketing Cloud experience.
• Content knowledge in climate, renewable energy and/or building electrification.
• Basic HTML knowledge to troubleshoot email code.
• Bonus: basic fluency in design programs and ability to generate graphics in a pinch.
• Double bonus: Creative energy, enthusiasm for custom Slack emoji and a willingness to try new things always.

Benefits

The salary range for this position is $150,000-$190,000, commensurate with experience. Our comprehensive benefits package includes 100% employer-paid health, dental, and vision insurance, an automatic 3% contribution and an up to 3% employer match on 401k contributions, pre-tax transportation benefits, and paid holidays, vacation, sick and volunteer time off. We offer access to professional development resources.

Commitment to Racial Equity, Diversity and Inclusion

Rewiring America values diversity in all its forms and is committed to inclusive and transparent recruitment, hiring and promotion processes. Candidates of diverse backgrounds and lived experience are strongly encouraged to apply.

Hiring Statement

Rewiring America is a project of Windward Fund, a 501(c)(3) public charity that incubates new and innovative public-interest projects and grant-making programs. Windward Fund is committed to attracting, developing and retaining exceptional people, and to creating a work environment that is dynamic, rewarding and enables each of us to realize our potential. Windward Fund ‘s work environment is safe and open to all employees and partners, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation, ancestry, age, disability, genetic information, veteran status and all other classifications protected by law in the locality and/or state in which you are working.

COVID-19 Policy

To center the safety and well-being of its employees, Windward Fund requires that any employee who is required to conduct in-person activities for their job must be fully vaccinated against COVID-19 within four weeks of their start date. Accommodations may be sought and approved in accordance with the law by contacting human resources at HR@windwardfund.org.